David Hoskin

I've helped B2B companies create and implement international marketing and communications strategies since 1999. I've been fortunate enough to work with some great companies and highly talented individuals during the years. But the game's changing fast. Although my aim is always to create pragmatic solutions that produce measurable results, there are always new challenges to overcome. I studied engineering and music and I have an Executive MBA (with Distinction) from Henley Business School, University of Reading (UK). Today, I'm a partner at B2B marketing agency cylindr and BBN International. Here on Integrated B2B, I want to share my personal opinions and perspectives on the changing face of B2B marketing. I hope you join in the conversation, too.

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The power of working together

Increasing demand. Larger and larger wind farms. Higher capacity turbines. New foundation types. The offshore grid. These are just a few of the key issues currently being discussed by Offshore Wind industry insiders.

In a relatively young and rapidly growing industry such as Offshore Wind, collaboration is essential. But carefully guarded information silos and a lack of cooperation between project participants are just two factors that can hamper are more open and collaborative approach. Continue reading →

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24/12/24/12 – focus on 24

24 hours to dock, load and sail. 12 hours to get into position and install. 24 hours to commission. The third milestone in A2SEA’s installation formula, we asked turbine manufacturers how realistic the 24-hour commissioning target is for them. Continue reading →

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Choosing a transport and installation supplier

Though relatively young, the offshore wind industry is maturing quickly. As more and more players enter the industry, the need to align standards and processes across the industry is vital. To help decision makers in the offshore wind industry become better prepared and informed about crucial elements of the value chain, we will be documenting our vast knowledge and experience in a series of Best Practice Guides. Each guide will deal with a different aspect of offshore wind installation or service. This article introduces the first of these guides, outlining what customers need to know about choosing a transport and installation supplier. Continue reading →

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Celebrating turbine no. 70 at London Array

The crews of SEA JACK and SEA WORKER recently celebrated the completion of A2SEA’s involvement in the London Array Offshore Wind Farm, the world’s first 1GW offshore wind farm. A2SEA was contracted to install monopiles, transition pieces and 70 Siemens 3.6 MW turbines for Phase 1 of the 175-turbine site. Continue reading →

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Best practices

More than meets the eye

To the untrained eye, the jack-up vessels that perform heavy wind farm maintenance and construction work may look pretty much alike. Comparing tech specs seems like a good way to assess what each vessel can do, but appearances and specifications don’t tell the whole story. To find out what really sets one jack-up vessel apart from another, we spoke to Torben Vinkel, Master of SEA WORKER, one of A2SEA’s purpose-built jack-up vessels. Continue reading →